Paperback (26 Sep 2003)
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This book is a basic introduction to the skill of market research covering issues such as planning, methods of research available, types of research and analysing the results.
This book is not just written for marketing and sales staff but for people throughout an organisation who require a better understanding of their market for effective decision-making.
| ISBN: | 9780340811504 |
| Publisher: | Hodder & Stoughton |
| Imprint: | Hodder & Stoughton |
| Pub date: | 26 Sep 2003 |
| DEWEY: | 658.83 |
| DEWEY edition: | 21 |
| Number of pages: | 96 |
| Weight: | 127g |
| Height: | 199mm |
| Width: | 129mm |
| Spine width: | 9mm |
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