Publisher's Synopsis
Designed to improve skills at assessing and managing the external business environment for international firms, this book identifies the various risks that are a feature of international business (political instability, expropriation and legal disputes) and uses case studies to illustrate points.;The book stresses the importance of negotiating skills backed up by a sound analysis of the international and national markets in which the business is operating. It gives good coverage of industrial policies and the ways in which these can affect international competition, as well as providing suggestions on how to assess political risk and reflect this in trading practice.
