Publisher's Synopsis
Effective demand planning is the key to better production, delivery and inventory management, resulting in efficient supply chain management with distributors, manufacturers, suppliers and customers all benefiting.
Alongside the latest research and theory, this book gives examples of how to successfully integrate demand planning into the supply chain and provides vital information on how to adopt the demand planning process. Managing the Demand-Driven Supply Chain explains the important function of demand planning in detail and its role in supply chain management. Using a worked example of a hypothetical company throughout, this book engages the reader by covering the different challenges experienced when implementing demand planning.
With coverage from procurement and supplier sourcing to network design and issues of inventory such as cycle and safety and lead-time management, it also explores sustainability and reverse logistics. This essential guide provides insights on how to maintain the 'end-to-end' replenishment process once integrated into the supply chain and how to build resilience. Online resources include lecture slides, teaching notes and reading lists.
