Publisher's Synopsis
This text addresses the issue of how companies providing services can be more innovative and responsive, organizing their resources and delivering their products with greater flexibility and customer awareness. The book features research evidence relating to current trends in the service sector and integrates theory and practice. It suggests methods which might be applied to resolve problems and maximize development potential.;The book should be highly relevant to the needs and interests of researchers, practitioners and students, particularly those on HND, degree, post-experience business studies, marketing and hospitality courses.
