Publisher's Synopsis
A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.
Managing Services Marketing, Operations, and Human Resources
2nd Edition
Book (14 May 1992)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9780135447017 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 14 May 1992 |
| Edition: | 2nd Edition |
| DEWEY: | 658 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 472 |
| Weight: | -1g |
| Height: | 247mm |
| Width: | 190mm |
| Spine width: | 31mm |
