Managing Marketing Performance

Managing Marketing Performance For Exams in December 2006 and June 2007 - CIM Study Text.

3rd Edition, 2006

Paperback (11 Jan 2007)

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Publisher's Synopsis

Features include the CIM syllabus, scene-setting chapter introductions, key concepts, action programmes and real-life examples. This title liaises closely with examiners to ensure complete syllabus coverage.

Book information

ISBN: 9780751727067
Publisher: BPP
Imprint: BPP
Pub date:
Edition: 3rd Edition, 2006
DEWEY: 658.8
DEWEY edition: 22
Number of pages: 342
Weight: -1g
Height: 292mm
Width: 206mm