Publisher's Synopsis
This is an instructor's manual (Asian supplement) to a guide which shows how to develop the cross-cultural expertise essential for succeeding in the world of rapid economic, political and cultural changes. These global market shifts should make this edition a useful resource. It reveals how to: capitalize on expanding international markets; improve cross-cultural business communication; master the subtle, but important art of business protocol; and create a successful multicultural management style.;The book is packed with useful insights into understanding, co-operating with, and motivating people from various cultures - Asian, European, Middle-Eastern, African and Hispanic.;Customized supplements for European (5472) and Latin American (5470) perspectives are available free to qualified instructors.
