Publisher's Synopsis
Known for its consistent emphasis on decision–making, Samuelson & Mark's 6th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision.
In addition to its inclusion of real–world applications and problems, The 6th Edition has been revised to incorporate up–to–date coverage of international topics and e–commerce. This new edition offers the framework and economics tools necessary to prepare students for better decision–making in a future managerial role.
