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Management Skills in Marketing

Management Skills in Marketing

New Edition

Paperback (06 Jul 1999)

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Publisher's Synopsis

This text offers a guide to management skills in marketing. Three primary sections guide readers through the management functions of marketing. These are planning, organising and controlling.

Book information

ISBN: 9781852523121
Publisher: Management Books 2000
Imprint: Management Books 2000
Pub date:
Edition: New Edition
DEWEY: 658.8
DEWEY edition: 21
Number of pages: 238
Weight: -1g
Height: 210mm
Width: 148mm