Publisher's Synopsis
The salient features of this book are: a wider coverage of the syllabi of BA/B.Com. (Corporate Secretaryship), B.Com., BBA and BISM of Madras University, Bharathiar University, Bharathidasan University, Anna University, Alagappa University and Pondicherry University (both regular and correspondence). The book is covering the syllabus of M.Com. /MBA/MA Corporate Secretaryship of various universities in TamilNadu. It covers Master of Management Programmes as well as Post-graduate Management Diploma programmes of distance education, Pondichery University. The explanation of various management principles and practices in a very comprehensive manner. The book has the unique feature of dealing with case studies of BBA and MBA programmes.
