Publisher's Synopsis
Many new case studies are incorporated in the 3rd edition of this management handbook. Some of the most notable management mistakes in history are included, with insightful discussion of why they failed. Most of the examples are recent, including cases on the savings and loan industry, Robert Campeau's retail empire, and Yugo, the eastern European manufacturer, but some classic cases have been retained. A variety of industries are represented, and management failures are compared with successes within each industry.
