Paperback (22 Sep 1999)
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This work is specifically developed and written for students studying for the Management Information for Marketing Decisions module of the CIM Advanced certificate. It has been completely revised to match the 1999 syllabus for the CIM qualifications
| ISBN: | 9780750643658 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 22 Sep 1999 |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Number of pages: | 256 |
| Weight: | 820g |
| Height: | 297mm |
| Width: | 210mm |
