Publisher's Synopsis
Making radio programs gets into your blood: it's one of the most stimulating jobs in the world, in a fast-moving industry, at the cutting edge of new technology.
Making Radio is a practical guide for anyone who wants to learn how to make good radio. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of radio programs: news and current affairs, talkback, comedy and features. Legal and regulatory constraints are explained, as are the commercial imperatives of the radio industry.
The second edition of this widely used industry reference and student text has been fully updated to reflect the impact of digital technology on the radio world, including podcasting, multimedia devices and internet radio.
With contributions from industry experts, Making Radio should be at the side of every radio professional.
