Publisher's Synopsis
Most books that teach you how to build and grow a business are organized around the functional areas of business, such as people, finance, operations, and marketing. Those things are important and necessary-no question- but what is missing is an overarching methodology that systematically reels in every aspect of building and growing a successful company and creates a repeatable process to execute on the activities that will lead to BIG growth in your company. In his first book, Make BIG Happen, Mark Moses outlined the four questions that formed the foundation of CEO Coaching International, an executive coaching firm that has helped over 875 companies reach extraordinary revenue and EBITDA growth. Now, in Making BIG Happen, CEO Coaching International's proven set of best practices have been translated into a simple three-step process, supported by over 30 tools, to show leaders how to achieve extraordinary business growth.
