Publisher's Synopsis
ATTENTION LAW FIRM OWNERS: You have been lied to-for a very long time-by law school professors who told you that just being a great lawyer would be enough to attract plenty of great clients. Then, by marketing agencies, which have long viewed lawyers as "easy marks," willing to write large checks for marketing services that offer little accountability and deliver little in the way of measurable results. "Rolling the dice" on marketing is no way to build a highly successful law firm!
MAGNETIC MARKETING FOR LAWYERS® is the antidote. With it you can salvage some of the marketing investments you've already made, maximize your marketing dollars in the future, and-best of all-protect your valuable time from marketing "gimmicks" and "gambles" that just make no sense at all.
Inside, marketing legend Dan S. Kennedy and small law firm management expert RJon Robins will take you, step by step, through the process of understanding, planning, and implementing MAGNETIC MARKETING® in your law firm. Stop wasting time and money by unlocking the key to real, predictable, sustainable growth and change the trajectory of your law firm-and your life-forever.
