Publisher's Synopsis
MS-65 Marketing of Services Block 1 - Services Marketing - An Introduction Marketing of Services: conceptual Framework Role of Services in Economy International Trade in Services, The WTO and India Consumer Behaviour in Services Block 2 - Services Marketing Mix Product and Pricing Decisions Place and Promotion Decisions Extended Marketing Mix for Services Block 3 - Strategic Issues Service Quality Managing Demand and Capacity Customer Retention Block 4 - Sectoral Applications-I Financial Services Tourism and Hospitality Services Health Services Case Study: Serving the Global India Block 5 - Sectoral Applications-II Educational Services Professional Support Services: Advertising Agencies Telecommunication Services Product Support Services Total-5, Solved-5, Unsolved-0 June (2011-2013) December (2011-2012)
