Publisher's Synopsis
Students save money when purchasing bundled products. This bundle contains Lamb/Hair/McDaniel's MKTG, 12th Edition, and access to MindTap for one term via printed access card. With a single login for MindTap, you can connect with your instructor, organize coursework and have access to a range of study tools, including an e-book and apps all in one place! MindTap helps you learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes.
