MKTG 11

MKTG 11

11th edition

Paperback (09 Mar 2017)

Not available for sale

Includes delivery to the United States

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Publisher's Synopsis

Learn your Principles of Marketing Course YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

Book information

ISBN: 9781337116800
Publisher: Cengage Learning
Imprint: South-Western
Pub date:
Edition: 11th edition
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: viii, 391
Weight: 998g
Height: 275mm
Width: 215mm
Spine width: 18mm