Publisher's Synopsis
For undergraduate courses in Management Information Systems
Why is MIS the most important course in the business school, and MIS Essentials the most important book in your students' backpack?
Together, they show students exactly how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy. Knowing this helps students get ahead of the IS curve, which in turn, will keep them ahead of the growing list of obsolete jobs. MyMISLab further prepares students for the rigors of the workplace through additional study material, quizzing, and testing, and also engages students in real business situations through simulations.
The Third Edition focuses on the latest innovation in MIS and addresses today's changing student experience through new Guides and new GearUp and PRIDE cases, based on real businesses and business opportunities.
