MARKETING MAYHEM!: Selling Dean Martin & Jerry Lewis to Post-War America

MARKETING MAYHEM!: Selling Dean Martin & Jerry Lewis to Post-War America

Paperback (07 Apr 2022)

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Publisher's Synopsis

Dean Martin and Jerry Lewis were a comedic earthquake unlike anything the world had previously seen. In this 75th anniversary year of the teaming of Dean and Jerry (and conversely, the 65th anniversary of their split) it is important and rewarding to look back and analyze the impact this comedy duo had on the entertainment world - and the lives of their fans.

This book does so with affection and gratitude, celebrating the duo's films, television shows and recordings and the many ways in which the marketing teams of Paramount, NBC, Capitol and other Mad Men sold them to America. Join author and collector Rick Greene as we take a tour through over one thousand images of posters, newspaper ads, lobby cards, record jackets, promotional and retail merchandise, publicity photos and other marketing vehicles. Their personalities continue to fascinate, their legend to enthrall, their comedic footprint to influence modern comedy.

Book information

ISBN: 9781629339108
Publisher: BearManor Media
Imprint: BearManor Media
Pub date:
Language: English
Number of pages: 722
Weight: 1642g
Height: 279mm
Width: 216mm
Spine width: 37mm