Luxury Fashion Branding Trends, Tactics, Techniques

eBook (18 Jan 2016)

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New: Hardback (03 May 2007) - 2007 ~~RRP $80.68~~ $77.45

Publisher's Synopsis

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN:	9780230590885
Publisher:	Palgrave Macmillan UK
Imprint:	Palgrave Macmillan
Pub date:	18 Jan 2016
DEWEY:	687.0688
DEWEY edition:	22
Language:	English
Number of pages:	332
Weight:	912g
Height:	240mm
Width:	162mm
Spine width:	25mm