2014
Hardback (11 Mar 2014)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
| ISBN: | 9781137330529 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 11 Mar 2014 |
| Edition: | 2014 |
| DEWEY: | 658.827 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xvii, 214 |
| Weight: | 404g |
| Height: | 222mm |
| Width: | 139mm |
| Spine width: | 18mm |
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