Publisher's Synopsis
The author confronts with insight and enthusiasm the existence of those who have contributed to the decline of western bourgeois culture. After calling upon three particular spheres (wine, football and the book industry), the author focuses his attention on Google, an advanced technology that serves as the barbarian headquarters, as it reflects their way of seeing culture as nothing more than a click of a button.. On the other hand, the bourgeois soul, represented by the work of Ingres or Beethoven, champions a culture of effort that stands in direct contrast to the craving for fleeting experience.