Publisher's Synopsis
Baltzan; M: Information Systems is an MIS fundamentals text written in an engaging visual, magazine format designed to intrigue your students from the start! Saturated with fascinating, sometimes hard-to-believe real-life examples that will keep students intrigued throughout the course.
Baltzans approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique writing approach is that business initiatives drive technology choices in a corporation. Therefore, each discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes difficult and often intangible MIS concepts, brings them down to a students level, and applies them using a hands-on approach to reinforce the concepts learned.
A derivative of the Baltzan; Business Driven Technology text, M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc.
