Publisher's Synopsis
The 13th edition of Management: Leading and Collaborating in a Competitive World is written from the perspective of a current or future manager and emphasizes six essential performance dimensions on which an organization beats, equals, or loses to the competition: cost, quality, speed, innovation, service, and sustainability. Throughout the text, the authors remind students of these six dimensions and their impact on the bottom line through the use of marginal icons. This results-oriented approach is a unique hallmark of this text. New questions further emphasize the bottom line, with answers provided in the instructor's manual.
The text features outstanding pedagogy that gives students a real sense of the challenges and opportunities that lay ahead and explains how they can affect the bottom line. It engages students with the following: -Management in Action, a hallmark feature that appears in the first step of each chapter's unfolding three-part cases (Manager's Brief, Progress Report, Onward), lets students apply what they have learned about today's business leaders and companies. Most of these features have been updated or replaced to focus on well-known companies, such as Amazon, Apple, Starbucks, Apple, General Motors, Uber, and PepsiCo.-The Digital World offers unique examples of how companies and other users employ digital and social media in ways that capitalize on various ideas in each chapter.-Multiple Generations at Work boxes discuss chapter themes from multigenerational perspectives, based on data rather than stereotypes, with a goal of strengthening what too often are difficult workplace relationships.-Social Enterprise boxes have been updated and offer examples illustrating chapter themes from outside the private sector.-Elements include page-referenced key terms; Retaining What You Learned, which provides clear, concise responses to the learning objectives; Discussion Questions that ask for opinions on controversial issues; and Experiential Exercises, which bring key concepts to life.-Concluding Cases use disguised but real-life situations to reinforce key chapter elements and themes. Supplementary Cases are available for instructors who want students to delve further into each topic.-Other text features include Manager's Challenge and Management Snapshot; Manager as Person; Management Insight; and Ethics, Global, Diversity, and Information Technology Bytes.-Manager's Hot Seat videos put students in the manager's hot seat, where they use critical-thinking skills to apply the concepts they have learned to real challenges.-Campus allows instructors and students to enjoy single-sign-on access to all McGraw-Hill Higher Education materials, as well as a variety of free content like flash cards and narrated presentations.
