Publisher's Synopsis
Pietruska argues that this late nineteenth-century quest for future certainty had an especially ironic consequence: it led Americans to accept uncertainty as an inescapable part of both forecasting and twentieth-century economic and cultural life. Drawing together histories of science, technology, capitalism, environment, and culture, Looking Forward explores how forecasts functioned as new forms of knowledge and risk management tools that sometimes mitigated, but at other times exacerbated, the very uncertainties they were designed to conquer. Ultimately Pietruska shows how Americans came to understand the future itself as predictable, yet still uncertain.