Become an expert in one of the newest, most dynamic branches of PR. Often pure legal advice is at odds with pure PR advice, so litigators increasingly need a good feel for the balance between the priorities of the law and reputation management, just as specialist litigation PR experts must understand the legal reporting restrictions, the finer details of the case, and the client's wider objectives. Litigation PR is an essential handbook to this unique and challenging branch of communications. Highly practical in approach, Litigation PR emphasises the importance of building and maintaining a compelling narrative that appeals to the press while still serving their legal aims. It features numerous fascinating international case studies including a £200 million litigation against a UK high street bank, the PR surrounding the repatriation of funds in a $300 million international fraud, and a global hedge fund who initiated legal proceedings against a billionaire sporting magnate for alleged bribery. The book gives clear guidance on establishing a communications strategy that will act as an anchor throughout the entire litigation process, from first claim to judgement day. It will also help all PR practitioners work in harmony with litigators and clients to ensure that reputational damage is contained, and that the client will win in the court of public opinion regardless of what happens in the courtroom.
Litigation PR A Practical Guide to Managing Disputes and Minimizing Reputation Damage
Hardback (03 Aug 2021) | English
Includes delivery to USA