Publisher's Synopsis
SYN(Student Youth Network) is a media organisation run by people between the ages of 12 and 26. In this 'coming of age' story, Ellie Rennie follows the SYNners as they build Australia's most unusual media empire against enormous odds. Over the course of SYN's development, social networking becomes the most popular internet activity and traditional media institutions are forced to acknowledge the rise of amateur content. In response, SYN rethinks its approach to the online environment, kills its print publication, deals with the introduction of digital broadcasting and teaches schoolteachers about a new kind of literacy. In just two years dozens of careers are launched, the SYN radio audience doubles and the network gets told off for swearing. Life of SYN takes on the big issues of the media through the story of a small media organisation. This humorous and insightful book describes a media environment in flux, where audiences and producers express their freedom in unruly and contradictory ways. Life of SYN gives structure to the new media world without curtailing its inventiveness and possibilities. Life of SYN combines story with media theory, encompassing digital literacy and media participation, the future of community media, youth media and media industries.
