Publisher's Synopsis
A definitive resource for professionals in licensing and technology management
In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:
* Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America
* Technology valuation
* Technology management consulting
* Licensing agreements and strategic partnerships
* The expansion of the licensing profession
* Patent procedures and protection in Europe
* Trade secrets law and intellectual property assets
* Issues in copyright, software, and Web sites
* Trademarks, trade names, and trade dress
* Licensing in the biotechnology industry
* Pharmaceutical licensing
* University licensing trends
* Technology rights that are financial assets and instruments
* IC-based corporate carve-outs
* Licensing and litigation
* ADR
