Licensed to Sell

Licensed to Sell Licensed Home Furnishings Collections, Their Impact and How to Make Them Work for Your Company

Book (01 Jan 2002)

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Publisher's Synopsis

This special report is for those who are considering the concept of licensing a well-known name for a "signature" product line and need an understanding of the dynamics as they occur in the furniture industry. Photocopied pages are gathered together in a flimsy plastic spiral binding; serious users may want to rebind. Of interest to retailers, manu

Book information

ISBN: 9781894330817
Publisher: AKTRIN Research Institute
Imprint: AKTRIN Research Institute
Pub date:
DEWEY: 381.4568410068
DEWEY edition: 21
Language: English
Number of pages: 74
Weight: -1g
Height: 285mm
Width: 234mm
Spine width: 12mm