Publisher's Synopsis
Being an entrepreneur is a vital posture and a way of facing the world that involves enjoying the uncertainty of tomorrow... We recover this essential manual that will teach you the keys necessary to be an entrepreneur through the importance of motivation, talent and imagination when carrying out an idea. There are no brilliant ideas that, by themselves, will lead to successful businesses: the important thing is how you put them into practice. However, 90% of initiatives fail within the first few years and no one has explained why, until now. This is a must read for all entrepreneurs looking to put their ideas into practice and make them work.
