Publisher's Synopsis
Information-hungry consumers have become accustomed to flashy commercial web sites, the lightning speed of major search engines, and a seemingly endless array of "content" at high profile sites like Amazon.com. Libraries committed to delivering online content and services in this frenzied environment need the authoritative guidance and practical know-how available in Library Web Sites.
This patron-centered step-by-step guide is the foundation for creating either basic or advanced online library services, and integrating all aspects of library activities in the virtual world. Beginning with a checklist of elements essential to a library web site, it further explains how to:
- Manage content using database-backed web pages
- Brand the library's marketing and promote services online
- Integrate external content-licensed databases, library catalog and e-books-onto the site
- Conduct readers' advisory services online
- Keep the site fresh and updated using the editorial calendar tool
- Archive online resources
Public and academic librarians, technology specialists, and all those front line staff responsible for creating, designing and updating the library's web site will find an all-encompassing user-friendly guide designed to help them make the library's vast resources accessible online.
