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Leveraging Consumer Psychology for Effective Health Communications

Leveraging Consumer Psychology for Effective Health Communications The Obesity Challenge

Paperback (18 Jan 2011)

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Publisher's Synopsis

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780765627186
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 362.196398
DEWEY edition: 22
Language: English
Weight: 703g
Height: 229mm
Width: 152mm
Spine width: 28mm

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