Publisher's Synopsis
This book is intended to increase understanding of what business can offer education, to examine which aspects of business are of value in education, and to define what, if anything, is unique about the educational enterprise. Changes in legislation in the UK since 1988 have forced schools to adopt "business-like" practices: planning in accordance with financial restraints; listening to customers; and advertising. The author compares the histories, philosophies and practices of different-sized businesses and attempts to analyze what can be transferred to and from education.
