Publisher's Synopsis
Have you walked into a store, chatted with a sales manager, made a purchase, and then regretted the purchase upon driving home?
Have you ever received a sales phone call, and then produced to purchase whatever junk the salesman was making?
What about donated to a cause you didn't actually believe in, but were sold on through your conversation with the volunteer?
Enter Lessons From Influence: How to Use the Psychology of Persuasion.
Influence is all about human psychology and how we, as humans, can be persuaded to do different things based on different stimuli and information.
In Influence, Dr. Cialdini argues there are six universal principles of persuasion: Reciprocity, Scarcity, Liking, Authority, Social proof, Commitment/consistency.
These principles are so powerful that they generate substantial change in a wide range of circumstances. Some of these principles you are probably aware of, while other principles of persuasion you might be learning for the first time.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.
This is an incredible book all about how to influence, persuade and the principles of persuasion. The book include new research and new uses so you can become an even more skilled persuader-and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research-including a three-year field study on what leads people to change-Influence is a comprehensive guide to using these principles to move others in your direction.
The rest of this post includes a summary of Influence: The Psychology of Persuasion, takeaways from Influence: The Psychology of Persuasion, and a reading recommendation for you.
