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Le Modèle STP

Le Modèle STP Segmenter, Cibler Et Positionner Les Produits Pour Un Avantage Concurrentiel Optimal

Paperback (23 Jun 2023) | French

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Publisher's Synopsis

Segmentez, ciblez et positionnez votre produit pour obtenir un avantage concurrentiel optimal. Ce livre vous guidera à travers les étapes clés du processus STP pour identifier les segments de marché pertinents, choisir vos cibles stratégiques et développer une position unique pour votre produit. Apprenez comment aligner votre stratégie marketing pour maximiser votre impact.

Book information

ISBN: 9782808697279
Publisher: Bod Third Party Titles
Imprint: Mustread
Pub date:
Language: French
Number of pages: 26
Weight: 36g
Height: 198mm
Width: 129mm
Spine width: 1mm

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