Publisher's Synopsis
This book in the Label Academy series examines each of the main end-user markets in turn. It describes how the label is used to satisfy the consumer, the brand owner and the regulatory authorities in major world markets. It also looks at the changes in label technology, in particular the impact of digital printing, and the ways in which they affect the various end-user sectors
It provides an information and training resource for all those who are involved in the production, marketing and development of labels, worldwide.
Chapters include:
- Food labels
- Labels for beverages
- Labels for cosmetics, health and beauty
- Pharmaceutical and medical sectors
- Non-food retail products
- Industrial labels
- Special label types and constructions
- The label industry of tomorrow
