Publisher's Synopsis
Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.
Know Your Customer New Approaches to Understanding Customer Value and Satisfaction - Total Quality Management
Paperback (12 Apr 1996)
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Book information
| ISBN: | 9781557865533 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 12 Apr 1996 |
| DEWEY: | 658.812 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 338 |
| Weight: | 424g |
| Height: | 211mm |
| Width: | 162mm |
| Spine width: | 18mm |
