Publisher's Synopsis
Customer is the king so goes a wise saying. The rise and fall of any business depend solely on how customers are treated. The book is an attempt to make handy ingredients for the mastery of customer relations. The book has fifty-four pages with five chapters. Chapter one was written on who customers are and how to deal with them. Meeting customer requirements and expectations was discussed in chapter two. Chapter three was dedicated to customer satisfaction and how to monitor it.Chapter four focused on communication. While chapter five discussed complaint management.
