Paperback (01 Jan 2004)
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Challenges the belief that all customers are valuable, inviting companies to manage themselves as a customer portfolio in order to get the most out of critical customer segments, and citing the examples of such companies as Best Buy and Fidelity Investments. Reprint.
| ISBN: | 9781591840428 |
| Publisher: | Portfolio/Penguin |
| Imprint: | Portfolio/Penguin |
| Pub date: | 01 Jan 2004 |
| DEWEY: | 658.812 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 243 |
| Weight: | 254g |
| Height: | 220mm |
| Width: | 141mm |
| Spine width: | 15mm |
