Publisher's Synopsis
It's not about Likes-it's about sales.
You're not alone. Almost all businesses are marketing online these days-everyone tweets, posts to social networks, and blogs. What you're doing now is not enough to make your business stand out.
Forget what all the self-proclaimed "social media gurus" are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn't cut it anymore.
In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media.
One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales.
In Kick Ass Social Commerce for E-Preneurs, Lawson and bestselling e-commerce author Debra Schepp take you step-by-step through:
Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing-from start-up to empire
Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites
Building a thriving e-commerce business and keeping it vibrant and growing
What are you waiting for? Read this book and start kicking social commerce ass.
