Karma Cola

Karma Cola Marketing the Mystic East - Vintage International

1st Vintage International Edition

Paperback (28 Jun 1994)

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Publisher's Synopsis

Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them.

In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them.

Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.

Book information

ISBN: 9780679754336
Publisher: Knopf Doubleday Publishing Group
Imprint: Vintage Books
Pub date:
Edition: 1st Vintage International Edition
DEWEY: 954.04
DEWEY edition: 20
Language: English
Number of pages: 193
Weight: 249g
Height: 197mm
Width: 133mm
Spine width: 15mm