Publisher's Synopsis
Karl Gerstner is one of the foremost Swiss graphic designers. After withdrawing from active agency work, Gerstner designed the corporate identities for such companies as Swissair and worked as a worldwide identity consultant and designer for IBM. In Visual Language, Karl Gerstner recounts his 50 years of work as a graphic designer, vividly illustrating his professional ups and downs with samples of work, both realised and rejected by the client. Despite its didactic structure, the book's tone is never moralising; it is not Gerstner's intention to tell how it should be done, but rather how he did it. And, as with his other books (Designing Programmes soon became a cult book in the Sixties and Compendium for Literates was recently published in its fourth edition), Karl Gerstner has succeeded in creating an astute book that is guaranteed to become a timeless classic.
