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Just Enough Design

Just Enough Design Reflections on the Japanese Philosophy of Hodo-Hodo

Paperback (10 Nov 2022)

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Publisher's Synopsis

The Japanese phrase "hodo-hodo" originates in ancient times. When contemporary designer Taku Satoh applies it to his work, it means "just enough." Hodo-hodo design deliberately holds back, leaving room for individuals to engage with objects according to their unique sensibilities. In the midst of a consumerist age, Satoh has built an illustrious design career around this philosophy, creating iconic work in fashion, food, and architecture. His ideas speak not just to professional designers, but to anyone who wishes to move more thoughtfully through the world. Within this slim but powerful volume, Satoh explains his philosphy through tangible examples-from the aesthetic of a timeworn ramen shop to a rooftop playground inspired by onomatopaeia. Urging readers to appreciate everyday objects and spaces and to question the lure of convenience, he delivers a message rooted in the past yet perfectly suited to our times.

About the Publisher

Chronicle Books

Inspired by the enduring magic and importance of books, our objective is to create and distribute exceptional publishing that's instantly recognizable for its spirit, creativity, and value. This objective also informs our business relationships and endeavors, be they with customers, authors, vendors, or colleagues.

Book information

ISBN: 9781797209906
Publisher: Chronicle Books
Imprint: Chronicle Books
Pub date:
DEWEY: 744.092
DEWEY edition: 23
Language: English
Number of pages: 144
Weight: 240g
Height: 130mm
Width: 178mm
Spine width: 13mm