Publisher's Synopsis
Introduction: History, North America Key Themes Media Influence The Public Sphere - News Paper Organization and Management: Early History History of Indian Press Economic Framework State-Press Relations Electronic News Media - Media Organizations: Gatekeeping Content Social Institutions Budgeting for Social Media is a Tricky-but Critical-Process Media Planning: New Perspective Why the Media Lies Filter 2: Elite Funding Filter 3: Elite Information Sources Filter 4: Elite Flak Filter 5: Elite Ideology Institutionalized Elitism America in Terror: The War on Islam The Islamic Threat? Manufactured Images The Reality Behind the Image - Impact of Print Media: Freedom of the Press Status of Press Freedom Worldwide - Media Bias Scholarly Treatment of Media Bias in the United States and United Kingdom History of Bias in the Mass Media Other Influences - New Technologies in Media: The Legal Implications of Electronic Publishing in the 21st Century Restrictions Positive Obligations of Member States Frames Go Around Pictures The Public Sphere Media's Effect on Girls: Body Image and Gender Identity - Global Media in 21st Century: Reducing the Cost Future of Global Media Industry Lies in Open Environment Advertising Media Planning Media Objectives Demographics and Psychographics Reach, Frequency and Gross Rating Points Frequency Distribution, Effective Frequency and Effective Reach Media Mix Decisions Media Schedule Decisions Designing Media Tactics Reach Considerations Steps in Media Planning and Buying Importance of Communication Defining Communication Press Trust of India History of PTI Asian News International Journalism Audio Recording and Reproduction Internet Blogs (Web Logs) Community and Cataloguing Blurring with the Mass Media Legal and Social Consequences Political Dangers Mainstream Popularity Modules... -
