Publisher's Synopsis
The classic reference text for surgeons and managers alike that has been improving ophthalmic practices for decades, John Pinto's Little Green Book of Ophthalmology: Strategies, Tips, and Pearls to Help You Grow and Manage a Practice of Distinction, Sixth Edition, has been updated into a new edition.
Author John B. Pinto, a world-renowned expert on the business of ophthalmic practice, has brought his decades of expertise to bear in this comprehensive guide to practice management. Inside, Pinto covers everything from the basics of business planning to esoteric and complex topics unique to ophthalmology.
Topics include:
- Strategic business planning
- Leadership, governance, and discipline
- Finance, accounting, and patient accounts management
- Staff evaluation, training, and supervision
- Marketing and development
- Managing physicians
- Operations enhancement
- Facility design and management
- Improving an optical dispensary
This Sixth Edition features updates and edits throughout the book as well as 9 new appendices covering the latest trends and advice in ophthalmic administration. It is also designed in a flexible format, allowing readers to read it straight through, or just hunt down advice on the focused problems facing their practice.
As the business of ophthalmology continues to change, the proven guidance of John Pinto's Little Green Book of Ophthalmology, Sixth Edition, will help any practice adapt and thrive.
