Publisher's Synopsis
This essay sheds light on the multitude of issues Panera Bread is fraught with relative to other global fast food brands. Panera Bread's abstinence to enter into foreign markets outside of the United States and Canada, lack of drive through windows a part of Panera Bread bakery cafes, and lack of kitchen robots in the Panera Bread restaurant have adversely impacted the growth potential of Panera Bread. Panera Bread's pay what you want bakery-cafes have also impinged on the profitability of the Panera Bread brand. This paper also provides recommendations Panera Bread can implement to bolster profit margins, brand recognition, brand equity, and brand loyalty in the coming years.
