Publisher's Synopsis
Business culture in Israel is diverse. However, Israelis are generally direct, assertive, motivated, and ambitious. Their schedules are busy, and business is usually informal and fast-paced. ... Meetings are often relationship-oriented, and Israelis often treat their business partners more like friends than clients.
In this revised and the expanded second edition: Non-Israelis will learn about the origins of the Israeli culture, its main characteristics, and how to bridge the gap when working with Israelis. Israelis will gain more awareness of how they are perceived by their colleagues, supervisors, and subordinates around the globe. Both Israelis and non-Israelis will acquire tools to enhance communication, which is the cornerstone of profitable business in our diverse global economy.
