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Is Military Advertising Effective?

Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980S and 90S

Paperback (19 Jan 2004)

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Publisher's Synopsis

Develops improved econometric analysis methods for evaluating whether military advertising has been effective in increasing the numbers of high-quality enlistments in the services and illustrates the methods using data from the early 1980s and mid-1990s.

Book information

ISBN: 9780833033413
Publisher: RAND Corporation
Imprint: RAND Corporation
Pub date:
DEWEY: 355.223097309048
DEWEY edition: 22
Language: English
Number of pages: 95
Weight: 167g
Height: 229mm
Width: 162mm
Spine width: 6mm