Publisher's Synopsis
90% OF STARTUPS FAIL.
80% OF ANGEL INVESTMENTS BARELY BREAK EVEN.
With twenty years' experience as an angel investor, and having interacted with hundreds of investors and entrepreneurs, Angelica Morrone understands what it takes to make startups and investments succeed. Based on years of research and analysis, this book brings together her invaluable insights as an investor, while acknowledging and addressing the challenges faced by the entrepreneur.
This book will teach entrepreneurs the five key things investors consider before deciding to invest, and take you from invisible to investible. Using Angelica's easy-to-follow ANGEL methodology, it will show you how to:
- Acquire the right mindset for building an investible business
- Navigate business basics to ensure potential investors take you seriously
- Generate branding to make your business a desirable addition to an investor's portfolio
- Execute sales and marketing to drive results, confidence and business value
- Line up funding to realise your growth ambitions
